Annette Lang brings passion and creativity to the world of industrial design.
After her studies she worked freelance for Matteo, Thun, Antonio Citterio and Sottsass Associati in Milan. Later on she was assistant of Prof. Richard Sapper at the Stuttgart Academy of Art.
Today Lang runs her own design studio in Wiesbaden. Her work focuses on designing household appliances, tabletops, furniture and medical items. For Lang industrial design is primarily a mental activity, that repeatedly questions our familiar view of things.
This is an on-going process of seeing, sensing, studying, conceiving and forming. Lang believes that design has a huge impact on our society. It reflects our cultural origin and social beliefs. It can change our habits and contribute to a better and sustainable life.
Excellent design takes over a kind of leadership role and inspires the industry.