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"È" covers the Contract projects and installation that have brought the De Padova style to the world


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'No use trying to escape' a story
by Marco Ciriello for the Magazine E'


'È'', the new magazine
january 2009
the world of contract De Padova, and much more
  

Design, history, passion, culture, taste. È De Padova, always.
To keep faith with memory, while continuing to design the future, De Padova is back with a new publishing project. This time the idea is not to launch a new collection, as in the case of the historic trademark "Edizioni De Padova" in 1986, but to create a true magazine. To convey and spread the words, images and forms that narrate who we are. "È" – this is the name of the magazine – covers the Contract projects and installation that have brought the De Padova style to the world. Not just high-quality products, but also a way experiencing time and life. With simplicity and elegance. "È" also talks about the people, in Italy and the world, who have chosen De Padova. Great architects, entrepreneurs, designers, personalities from the world of culture who have furnished their buildings, homes or museums with our products. From Renzo Piano, who chose the Silver chairs by Vico Magistretti for the new headquarters of Il Sole 24 Ore in Milan and the new Paul Klee Zentrum in Berne, to Jörgen Bodum, owner of the Danish company of the same name, who chose De Padova for the firm’s guesthouse on the Baltic Sea. Patricia Urquiola tells the story of Mantis, the gentle table, her latest creation for De Padova, insisting on her right to narrate objects with the same adjectives one uses to describe people. Next comes one of the most important Milanese institutions, Teatro Franco Parenti, which we discover has a lot in common with De Padova, as explained by Andrée Ruth Shammah. Thus the choice, for the theater’s new offices, of the Tools tables by Cerri & Associati and the chairs and divans designed by Vico Magistretti. De Padova furnishings have also been used for the Italo-French cooking school Des Mets & Des Mots in Milan. The voyage ends in another temple of words, the headquarters of the newspaper Corriere della Sera, designed by Vittorio Gregotti. And there’s more. The magazine, with graphic design by Mario Piazza, opens and closes with two surprises: the illustrations of Alex + Alex, and the short story "No use trying to escape" by the Neapolitan writer Marco Ciriello, which you can read on the homepage.


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