Nendo concept:
"Giving people a small ≪ ! ≫ moment.
There are so many small ≪ ! ≫ moments hidden in our everyday.
But we don’t recognize them.
and even when we do recognize them,we tend to unconsciously reset our
minds and forget what we’ve seen.
But we believe these small ≪ ! ≫ moments are what make our days so
interesting, so rich.
That’s why we want to reconstitute the everyday by collecting and
reshaping them into something that’s easy to understand.
We’d like the people who’ve encountered nendo’s designs to feel these
small ≪ ! ≫ moments intuitively.
That’s nendo’s job."