- Store manager
After the integration with Boffi, De Padova, starting from the 28th of October 2015, has a new address: via Santa Cecilia 7, a cross street of Corso Monforte. A domestic place to be re-discovered. Where architecture, design and interior design are together in an innovative dimension, with the usual style. The new De Padova home is the reflection of today’s home, that doesn’t forget the past, but is focused on new relationships and dynamics. The space, designed by the art director of the two brands, Piero Lissoni, in collaboration with the respective marketing offices, is a place of light and a laboratory of ideas. It cannot be seen from the street, it shows itself through the crown of a big tree and discrete signs, at the end of the small Santa Cecilia street. But the inside experience – moving between the two levels of 1100 square metres in total, in the outside/inside connection and in the innovative path among sets of real home solutions – recalls the relationship with the city and its industriousness. The entrance of this big industrial loft is through a former car tunnel, now pedestrian, lit by a big window, where the first objects can be perceived. It goes towards a bright atrium in a quiet courtyard, with a small garden, which has a mildly eastern tone, where a big glass wall appears. The entrance is through the basement. The visitor is inside, but still outside. And, once crossing the door, the visit starts from environments recreated with different furniture proposals, continuing at the ground floor, naturally lit by skylights and windows, some overlooking the street. The De Padova store in via Santa Cecilia integrates in its display other solutions to furnishings, contextualizing them with bathrooms, kitchens and wardrobes by Boffi and, above all, with various material ranges of selected brand partners: from tiles to resins, from woods to fabrics for upholstery and curtains. All items available to customers who, with the help of a team of architects, will create tailored interior projects, terraces and gardens – including heating systems, air conditioning and home automation. The concept of the new Milanese De Padova store, will be launched worldwide, strengthening the brand value, through a plan expected until April 2017. First through the existing network of Boffi flagship stores and then, after the current range completion, through stores that will replicate the Santa Cecilia style. At the moment some important “shop in shop” openings, for the next 4 months, have been defined in London, New York, Los Angeles, Miami, Frankfurt, Zurich, Barcelona, Antwerp, Paris, Montpellier, Cannes, Amsterdam, Rotterdam, Shanghai. The relocation of De Padova confirms that the moves are an opportunity to confront their own identity, and strengthen it during the changes.